He shot a 72-hole score of 276 on the par 284 course.
On June 12, 1948, Ben Hogan won his first United States Open Championship, at the Riviera Country Club in Los Angeles. In 1961, Ben Hogan sold his Ben Hogan Golf Club Co. Hogan felt that every step of club-making was an art.īen Hogan, the fabled Texas Hawk, spent a lot of time at his factory, participating in the production of the golf clubs that were to bear his name. The machines were very expensive, and personnel to operate them had to be carefully trained. The problem he faced in his factory was first getting machinery made that could produce the golf clubs the way he wanted them.
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Long before opening his factory, Hogan customized and adjusted his golf clubs in the pro shop of the Colonial Country Club. Only after extensive deliberation did he decide to ship them as second-line Hogan clubs. Abruptly shutting down the operation due to dissatisfaction with the product, Hogan was faced with a stockpile of about $150,000 in golf clubs that he considered to be rejects. By September of that year production had reached 600 sets of golf clubs per month. Manufacturing at the plant began in 1954. Prior to this, the Ben Hogan golf club manufacturing business enjoyed a two year backlog of orders, owing to Hogan's reputation as a perfectionist and his already having won four National Open championships. Interesting to note, Jack Fleck won in an upset over Hogan in that June 19 championship. This happened because in the National Open at San Francisco, the golfers who finished one and two were using Ben Hogan clubs. In the summer of 1955, the Ben Hogan golf club factory was flooded with orders. Even though Callaway Golf bought out Ben Hogan as a premium creator of golf supplies the name still has power in the world of vast greens and sand traps.
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